The communal meal is our primary ritual for encouraging the family to gather together every day. Calculability — numerical standards are set for both processes and end results. This is being done in McDonalds through the use of an operating manual which contains in written form the complete method for conducting the franchised business and provides detailed advice and guidance on how the business should be operated.
By that I mean that they deny the basic humanity, the human reason, of the people who work within or are served by them. Recently, they also came out with express banking centers in malls, supermarkets and other busy areas which were open on Sundays and holidays to accommodate busy clients aside from installation of ATMs everywhere.
Any deviation from such will be a violation of the franchise agreement. Get Full Essay Get access to this section to get all help you need with your essay and educational issues.
It is worth considering whether the shared joy that food can provide is worth giving up. Examples of this element include: The idea of efficiency is in The mc donaldization of society essay of large tasks requiring a great deal of paper works.
The procedures are already tested for a number of years and are now the set standard of procedures in all company-owned stores and franchised outlets. Services tend to be impersonal and so stiff. Control Through the Substitution of Nonhuman for Human Technology — this is especially true with the use of computers, automatic cash registers, automatic cooker and the like for redundant and clerical jobs.
Get Access The McDonaldization Of Society Essay Sample George Ritzer has taken central elements of the work of Max Weber, expanded and updated them, and produced a critical analysis of the impact of social structural change on human interaction and identity.
Predictability refers to the attempt to structure our environment so that surprise and difference do not encroach upon our sensibilities. Bank statements can be downloaded and printed anytime through the internet or receive faxed copy through instructions coursed through the phone.
The packaging used in fast food industry pollutes the environment.
Through the use of 24 hour service customer hotline most queries are done over the phone. According to Max Weber, formal rationalization is the search by people for the optimum means to a given end shaped by rules, regulations and larger social structures.
According to Ritzer, there are four characteristics in McDonaldization process: Central concepts employed in the fast-food industry have spread to all types of restaurants. People can now buy from supermarkets, groceries, bake shops and other establishments using their ATM cars through swiping just like a credit card.
If it is lost to us, we shall have to invent new ways to be a family. The Irrationality of Rationality Although there have been many benefits and conveniences that are related to this process of McDonaldization: The computerization of most customer-oriented tasks lessens the chance of people to interact and communicate with each other which is a basic need of human as social beings.
The clients can open an account, transfer fund, reorder checkbooks, stop payment and do investment transactions anytime without going to the bank.
This might be the reason why the problem on chronic depression is rampant especially in highly progressive countries and busy cities. The bank saves on time, personnel and rental fees. Some people are less compassionate and unfeeling especially the new generation since most of them grew up in an environment where you can be served and assisted through a push button without a need for another.
People are no longer encouraged to think of new ways of doing things. Ritzer suggests that in the later part of the Twentieth Century the socially structured form of the fast-food restaurant has become the organizational force representing and extending the process of rationalization further into the realm of everyday interaction and individual identity.Essay on McDonaldization of Society Words | 4 Pages.
McDonaldization of Society The way that Burger King and other fast food restaurant chains do business and markets their products to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money.
Keywords: mcdonaldization essay, mcdonaldization of society essay. According to Ritzer, the Mcdonaldization of society has standardized the consumer experience. Critically discuss. 'The McDonaldization of society' was originally published in.
Research (or ideally, READ) the book “McDonaldization of Society” written by George Ritzer, first edition in Look for a youtube video of a lecture or interview withGeorge Ritzer. Address the following in your essay.
According to George Ritzer, in his book The Mcdonalization of Society, he believes that McDonalization is "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world." McDonalization is a way of life.
McDonaldization is the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world(McDonaldization).
These principles include efficiency, predictability, calculability and control. The McDONALDIZATION OF THE SOCIETY Essay. Introduction In his book entitled ‘The McDonaldization of Society’, George Ritzer nicely encompasses concepts from sociology, management, and economics to provide a profound understanding of our modern society.Download