Ryanair case study and strategic analysis

A ticket price comparison can be found in the appendices on page However, they took the Southwest model further by offering no drinks and snacks at all and abolishing the frequent flyer program which Southwest up to this day offers its customers.

Case Study: Ryanair Business Strategy Analysis

Price comparison Ryanair and train services Table 6: Ryanair has markedly tailored its activities to be more efficient than any other rival. Firms strategy should take external opportunities and threats and internal strengths and weaknesses into account.

What can be improved within the organization? Ryanair should also create a frequent flyer program to establish a fixed customer base and encourage customer loyalty. By doing this Ryanair became the first low-fare airline in Europe. The human resource policy is again directly related to reducing costs.

Training given is the required minimum and staff utilization is among the highest in the airline industry. It is worth mentioning that employees are expected to pay for trainings, uniforms, meals and drinks and even mobile phones used at work BBC, a.

Which mistakes can be avoided in the future? Ryanair also generate income from advertising on board the aircraft.

Strategic Analysis on Ryanair

There are however a number of other measures directly related to a no frills service. One of the main factors that helped to achieve the excellent profitability is the air transport industry deregulation.

Secondly, uniform aircraft mean that there are potential savings in staff training; air stewards being more familiar with all aircraft and maintenance will be simpler.

Ryanair was established to take full advantage of these market conditions. However, Ryanair needs to improve its current low level of empathy for employees if it is to retain them in the future. Resultantly, attracting new employees could become impossible and this will hinder their expansion plans.

Due to the complexity of the aspects covered in this report and the need to clarify some of them more comprehensively, appendices are provided to promote understanding. As cost leader Ryanair strives to undercut all its rivals but this means very low income per fare and requires maximum utilization of its resources.

Table 1 shows that Ryanair ranks on top in terms of passenger numbers and profit compared to its UK rivals.Analysis In this analysis part, the strategic analysis on the case study of Ryanair would be evaluated. This analysis consists of three components Related posts.

Referring to the Ryanair case, critically discuss the extent to which low cost competitive strategies are sustainable.

SWOT Analysis: Firms strategy should take external opportunities and threats and internal strengths and weaknesses into account. Ryanair case study and strategic analysis: An analysis on the competitiveness and low-cost strategy of Europe's leading low-cost carrier Ryanair - Kindle edition by Christoph Müller.

Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Ryanair case study and strategic analysis: An analysis. Scholarly Research paper from the year in the subject Business economics - Company formation, Business Plans, grade: A, The University of Surrey, course: Business Strategy, language: English, abstract: This report conducts a competitive analysis of Europe's leading low-cost carrier Ryanair.

A Strategic Analysis of Ryanair - Case Study Example

For this purpose, various concepts and frameworks of the strategic. The report is mainly a case study analysis based on Eleanor O’Higgins’ review of Ryanair conducted in Documents Similar To Strategic Analysis and Evaluation of Ryanair.

Ryanair case study and strategic analysis

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Almas Uddin. Ryanair Case Study Strategy Management(1) Uploaded 5/5(5). Case Study: Ryanair Business Strategy Analysis Ryanair is an Irish low cost airline headquartered in Dublin founded in It operates aircrafts over routes across Europe and North Africa from 31 bases.

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Ryanair case study and strategic analysis
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