Williamson, Markets and Hierarchies New York: Opportunities for Gatorade — External Strategic Factors The new technology provides an opportunity to Gatorade to practices differentiated pricing strategy in the new market.
Gatorade has to build internal feedback mechanism directly from sales team on ground to counter these challenges. For example changing environmental regulations can be both a threat to company it can also be an opportunity in a sense that it will enable the company to be on a level playing field or at advantage to competitors if it able to develop the products faster than the competitors.
Intended for consumption during physically active occasions, Gatorade beverages are formulated to rehydrate and replenish fluid, carbohydrates and electrolytes. SWOT analysis may lead the firm to overemphasize a single internal or external factor in formulating strategies.
In the next few years the company can leverage this opportunity by knowing its customer better and serving their needs using big data analytics. Insales to Walmart Stores, Inc. Thus, it is preferred by athletes. Limitation of Weighted SWOT analysis of Gatorade This approach also suffers from one major drawback - it focus on individual importance of factor rather than how they are collectively important and impact the business holistically.
There are gaps in the product range sold by the company.
Gatorade has a strong loyal customer base that follows its advertisements and remains loyal to the brand as they do not switch to other drinks. Investment in Research and Development is below the fastest growing players in the industry.
To view links or images in signatures your post count must be 0 or greater. The matrix is only a starting point for a discussion on how proposed strategies could be implemented. The brand does a minimum effort to highlight the health benefits of the drink.
High level of customer satisfaction — the company with its dedicated customer relationship management department has able to achieve a high level of customer satisfaction among present customers and good brand equity among the potential customers. It will enable the firm to maintain its loyal customers with great service and lure new customers through other value oriented propositions.
Gatorade can make use of the PepsiCo. This lack of choice can give a new competitor a foothold in the market. New trends in the consumer behavior can open up new market for the Gatorade.
Therefore, changes in customer tastes do not affect the company as severely as they would other companies. This should open a window of opportunity for Gatorade in other product categories.
Government green drive also opens an opportunity for procurement of Gatorade products by the state as well as federal government contractors.
Since energy drinks are directly competing with Gatorade, it can develop a new product that gives the same level of energy as an Energy drink but still is considered healthy and does not dehydrate or tire out the consumer. This can impact the long term growth of Gatorade The marketing of the products left a lot to be desired.
Strategy is about making choices and weakness are the areas where an organization can improve using SWOT analysis and build on its competitive advantage and strategic positioning.
Gatorade is investing huge resources in training and development of its employees resulting in a workforce that is not only highly skilled but also motivated to achieve more. Growing strengths of local distributors also presents a threat in some markets as the competition is paying higher margins to the local distributors.
Even though the product is a success in terms of sale but its positioning and unique selling proposition is not clearly defined which can lead to the attacks in this segment from the competitors. Based on Fern Fort University extensive research — some of the strengths of Gatorade are — Automation of activities brought consistency of quality to Gatorade products and has enabled the company to scale up and scale down based on the demand conditions in the market.
Certain capabilities or factors of an organization can be both a strength and weakness at the same time.
Threats Gatorade Facing - External Strategic Factors Changing consumer buying behavior from online channel could be a threat to the existing physical infrastructure driven supply chain model. It will have an increased sports affiliation Mass, Free Press, ; L. Comprehensive product portfolio with brands serving nearly every niche in the beverage, food and snack industries.
That made the difference. It has successfully integrated number of technology companies in the past few years to streamline its operations and to build a reliable supply chain. It does not generally advertise on the television or the social media. Keeps the market difficult for others to enter.
PepsiCo was able to achieve this via strengthening its product portfolio and offering as many different beverages and foods as possible.
These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. Even though Gatorade is spending above the industry average on Research and Development, it has not been able to compete with the leading players in the industry in terms of innovation.Coming Soon to killarney10mile.com Product Bundles.
Made for the complete athlete. Shop Now. Sports Drinks. Made for replacing what you sweat out. Shop Now. Protein Powders & Shakes. Made for tackling recovery.
Shop Now. BARS & CHEWS. Made for fueling athletic activity. Shop Now. ENDURANCE. Gatorade deals exclusively with food items and beverages that relate to sports and hence the product in the Marketing mix of gatorade is the strongest. The company also launched a chewing gum in the market called ‘Gator gum’ that was available in.
The brandguide table above concludes the Gatorade SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Strengths in the SWOT Analysis of Gatorade: Brand Value: The brand value is of $ billion. It ranks 86 th as the most powerful brand in the world according to Forbes. Gatorade is currently manufactured by PepsiCo and distributed in over 80 countries.
Gatorade commands 46% of the worldwide sports drink market according to. Related Documents: Gatorade: Gatorade and Gatorade Swot Analysis Essay Essay Pepsico and Gatorade Expanded Pepsico Tropicana, the return on invested capital was about 16%, a marked improvement from PepsiCo’s average in the past three years.
Gatorade SWOT Analysis Profile. Additional Information. What is a SWOT Analysis?
It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments.Download