The disadvantages of Chateau de Vallois going into the cheap wine market 1 Launching a new product, and entering a new market will require large investment upfront, for doing research, hiring new staff, acquiring new land.
There are many upsides of the expansion. The new brand can capture new consumer segment, the new consumers can transfer to higher end wines, and the higher end buyers might even want to drink the cheaper kind on a more daily basis instead of putting the most expensive into wine cellar.
I do not see the new expansion as a threat to the image of the older brand, especially if the new brand is well managed with ensured high quality that can even add to the brand prestige.
Claire is forward looking, profit-driven, and expansionary, while Francois is traditional, reserved, and Chateau de vallois.
Consumers may feel less prestigious if they suspect that the grapes are not attended to as well as before, because the new winery took time away from taking care of the traditional land. Chateau de Vallois Jennifer Xing 1.
I suggest an acquisition of existing winery, so Claire will have the expertise of the existing staff members who are familiar with the estate 2 Claire must design a new brand and logo separate from Chateau de Vallois, and be listed as a subsidiary, so the new brand enjoys the benefit of the prestigious brand name, but do not necessarily hurt the brand by entering the cheap market 3 Claire should bring in staff and experts from France to train the California staff of quality control, procedures and company culture.
The advantages Chateau de Vallois can diversify away the financial risk of a bad year for grapes or economics depression, by having a operation in California that is not as elastic as the luxury brand 2 With the new cheap brand, Chateau de Vallois will be able to capture a broader base of consumers.
Consumers may also suspect that the wine is made out of grapes that are used to make cheap wine, thus less willing to buy the expensive wine from the company.
Gaspard can keep everybody happy by allowing Claire to set up a different brand in California, and leave the France winery to Francois.
I agree with de Rothschild that the winery could and should expand. Three specific suggestions 1 Claire can start from scratch in California, acquire existing winery or start with a joint venture.
The launch of cheap wine may hurt the brand image of the luxury line. How to Write a Summary of an Article? The family brand name will occupy a larger share of the wine industry. It is after all a Chateau de Vallois brand, and what can distinguish this new brand from other wines is its Chateau de Vallois family name.The disadvantages of Chateau de Vallois going into the cheap wine market 1) Launching a new product, and entering a new market will require large investment upfront, for doing research, hiring new staff, acquiring new land.
2) It is a risky investment since the new product market is very unfamiliar to the company. Several important critics have rated this Pomerol wine highly: James Suckling gave the vintage a score of Several vintages have been winning prizes in competitions: the Guide Hachette des Vins awarded the vintage 1 Star and the vintage Cit& Stores and prices for 'Chateau de Valois, Pomerol'%(24).
Caso de Estudo – Chateau de Vallois 1. Faça uma lista de prós e contras relativos à manutenção do negócio no segmento luxo. Em relação à manutenção do negócio no segmento de luxo, os aspetos positivos são os seguintes: Brand value e perception: a marca é conhecida como uma marca de luxo, de alta qualidade de de preços relativos altos.
Portanto, em termos de.
Jun 25, · Comercial - Chateau de Vallois. Comercial - Chateau de Vallois. Skip navigation Sign in. Search. Loading Close.
Yeah, keep it Undo Close. This video is unavailable. Watch Queue Queue. It now sold aboutbottles each year of its Grand Vin du Château de Vallois, a combination of carefully selected cabernet sauvignon, merlot, petit.
Château de Valois est situé sur le versant sud du plateau de l'appellation Pomerol. L’origine de Château de Valois vient du démembrement, end’une partie de .Download